Create the UX and UI for a travel and hospitality app. The CoZzy team already had an idea about what they wanted and shared several screens with basic UX with us. They also needed a brand identity and UI that targets modern tech-savvy travel addicts.
After reviewing client requirements and the screens they had, we decided to go deeper with a discovery process. Together, we went through a workshop that helped us prioritize features and add several new ones.
Logo & Branding
Keywords for logo inspiration were smart tech, smart homes, IoT, as well as travel, hospitality, comfort, and cozy. We designed a logo with a double Z for a comfortable night of sleep in a hotel.
With the palette of vibrant colors with black that serves to balance everything, the brand evokes a fresh and expressive feeling.
A basic version of risk/value and MoSCoW analyses helped the CoZzy team realize what needs to be done immediately to have a valuable MVP, but also that some features can be delayed for later stages.
All the essential features for a traveler are easily accessible on this screen.
The information about the location and the room they are staying in.
The services they are most likely to use: directions to the location, chat with the hotel staff, WiFi information, and taxi services.
The most important and thus most visible feature on this screen is the lock/unlock room button.
The information is carefully structured, and we paid a lot of attention to thumb zones and decreasing the number of clicks. We also ensured to make the login process easy and frustration-free.