Create the UX and UI for a travel and hospitality app. The CoZzy team already had an idea about what they wanted and shared several screens with basic UX with us. They also needed a brand identity and UI that targets modern tech-savvy travel addicts.
After reviewing client requirements and the screens they had, we decided to go deeper with a discovery process. Together, we went through a workshop that helped us prioritize features and add several new ones.
Keywords for logo inspiration were smart tech, smart homes, IoT, as well as travel, hospitality, comfort, and cozy. We designed a logo with a double Z for a comfortable night of sleep in a hotel.
With the palette of vibrant colors with black that serves to balance everything, the brand evokes a fresh and expressive feeling.
A basic version of risk/value and MoSCoW analyses helped the CoZzy team realize what needs to be done immediately to have a valuable MVP, but also that some features can be delayed for later stages.
All the essential features for a traveler are easily accessible on this screen.
The information about the location and the room they are staying in.
The services they are most likely to use: directions to the location, chat with the hotel staff, WiFi information, and taxi services.
The most important and thus most visible feature on this screen is the lock/unlock room button.
The information is carefully structured, and we paid a lot of attention to thumb zones and decreasing the number of clicks. We also ensured to make the login process easy and frustration-free.