Create a brand identity for a boutique research, development and consultancy firm founded on two decades of building and scaling software companies.
Based on the client’s wishes, we designed the logo and brand identity based on the images and colors that are reminiscent of the calm of nature and water.
The client decided that the lake logomark best represented the values of their business brand. We finally developed a simplified image of a mountain and a lake in watery blues, as visually most appealing elements. These brand identifiers strongly evoke a sense of serenity and trust.