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Lakeside

Lakeside R&D offers strategic and tactical advisory, consulting, development and training services.

Project type

Static Website


Our role

Logo, Branding & Web Design


Year

2019


The task

Create a brand identity for a boutique research, development and consultancy firm founded on two decades of building and scaling software companies.

The solution

Based on the client’s wishes, we designed the logo and brand identity based on the images and colors that are reminiscent of the calm of nature and water.

Branding for Consulting Services

Logo design

Initially, we tested several creative directions, including all water elements. The client wanted a logo that represented peace, calm water, and sustainability. We tested various options for lettermark logos for visual impact. Finally, we presented several variations in color, as well as a monochrome version.

The client decided that the lake logomark best represented the values of their business brand. We finally developed a simplified image of a mountain and a lake in watery blues, as visually most appealing elements. These brand identifiers strongly evoke a sense of serenity and trust.

Logo design

The client was provided with a full set of guidelines for logo and identity use, including color palettes, fonts, and placement.

Colors

Favicon

Typography

Business Cards & Stationery Design

Business cards and other stationery items reflect the minimalist color palette and typography of the brand identity.

Website design

Website for Consulting Services

The client decided that the lake logomark best represented the values of their business brand. We finally developed a simplified image of a mountain and a lake in watery blues, as visually most appealing elements. These brand identifiers strongly evoke a sense of serenity and trust.