Brand strategy for digital products & services

Brand strategy is THE thing you need to:

Fire up your brand
Stand out from the competition
Turn heads of your users

Want to be the ONE people choose? · Want to be heard? · Want to be recognized? · Want to be the ONE people choose? · Want to be heard? · Want to be recognized? · Want to be the ONE people choose? · Want to be heard? · Want to be recognized? · Want to be the ONE people choose? · Want to be heard? · Want to be recognized? ·

To the Entrepreneur out there 📬

We know how valuable your time is, so let’s get straight to the point.

We’ve been where you are now, working hard on products and services that make people’s lives easier. But one thing we’ve learned is ‘Build a good one, and they will come’ approach won’t sell anything.

If you have trouble showing your users you are the ONE they need, you need to start working on your brand. Did we hit the bull’s eye? Then you are in the right place.

Let’s see how we can help you thrive.

What’s stopping you from reaching your goals?

Your time and efforts are focused on many different aspects of your business, you simply don’t have time to think about building a brand.
You feel that building a brand is reserved for the big guys, like Apple or Coca Cola, and you don’t have the budget for it.
You are aware that you need brand strategy and you have many resources on it but you wouldn’t know where to start.
You feel that your current visual identity and communication strategy don’t convey the essence of your business.
Your marketing efforts fall flat and you feel more and more that it becomes a waste of money.

Are these the GOALS you want to achieve?

Find the audience that loves your brand.
Be a recognizable name on the market.
Reach the right kind of people.
Stand out from the competition.
More people know about your business.
Earn more.
Marketing and communication strategy that works.
Visual identity that people will remember.

Who are the Brand Strategy Workshops for?

You are building a brand new digital product or service

You have a great new idea you are working on? You know this is an ideal time to set a foundation for a strong brand, but your time is precious, and you feel stressed thinking about everything that needs to be done.

Your communication strategy is all over the place

You feel like you’re talking into a void. Nobody reacts to your messaging. You’re not sure how, or even what you should communicate. You have no idea what you would give as a guideline to a marketing team.

You know you need brand strategy, but where to start?

You are overwhelmed by the amount of resources on building a brand. You would do it on your own, but it’s hard to decide on where to start. And also how can you be sure you are making the right decisions.

Your are redesigning logo or visual identity

If you’ve realized that your logo and visual identity do not represent your business as they should, this is the right time to consider your brand. Try giving any designer a defined brand strategy and see the magic happen.

Your marketing efforts are burning a hole in your pocket

Whatever strategy or tactics you use, nothing works. You know you have a quality product/service that deserves more attention, but it’s invisible. You know you can help people if you could just reach them.

Don’t be afraid to unleash the power of brand strategy

We are happy to see that you are still on this page and we know that means that we can really help you.

But there are some things that people get really wrong about brand strategy, and we really need to break these myths right now. 👇

We are happy to see that you are still on this page and we know that means that we can really help you.

But there are some things that people get really wrong about brand strategy, and we really need to break these myths right now. 👇

We have a logo = we have a brand

Sorry to disappoint you, but your logo is not your brand. A strong visual identity is significant, but it won’t take you far if no essence is behind it. And if you are creating a visual identity without an underlying strategy, chances are it will miss the target. It simply won’t have the essence it needs to communicate.

Your logo and visual identity ARE important elements of your brand and will be something you are recognized by only if they are part of a larger strategy.

We have a logo = we have a brand

Your logo and visual identity ARE important elements of your brand and will be something you are recognized by only if they are part of a larger strategy.

We are still small to be thinking about creating a brand

People often mistakenly think that brand strategy is for the big guys like Apple, Google, or Coca-Cola. But no business is too small to think about its brand. In fact, it’s even more important to do it when you are small and just starting because that’s your chance to be different and make a strong impression in the minds of your target audience.

Just having a quality product won’t launch you into the stratosphere. Your brand already exists. The question is, will you take control of it? Because if you don’t, someone else will, like your audience or your competitors

We are still small to be thinking about creating a brand

! One important thing to remember

The time is NOW, whatever the phase your business is in. Without a brand you will always be one step behind your competition.

So, what is a Brand Strategy Workshop?

And what it can do for you…

Customized workshop

All it takes is 3-5 hours of your time. We’ll guide you through the process, but you know your business the best, so you are the star of the show.

Brand Starter Deck

Now, it’s our turn. We’ll compile all the information from the workshop into a document and turn it into a blueprint of your brand.

Leeet’s use it!

You’re good to go! You’ll be able to implement guidelines from your brand deck to every aspect of your business, from visual identity to communication.

When does your brand deck come in handy?

Your brand deck will be a guide that holds all the decisions you and your team made. It will help you align your team on what’s important and where your business needs to go.

Naming your business or product
Creating a logo and visual identity
Writing and designing your website
Creating a communication strategy
Creating a marketing strategy
Introducing new team members to your brand
Explaining your brand to external teams

How does a workshop look like?

In a series of guided discussions, we’ll go through different aspects of your brand and create a strategy on how your brand should communicate, act, and look like to become the first choice of your target audience.

Internal brand

Internal brand gives purpose to you and your team. It’s a guide for future direction, better decision making, and aligned actions.

Differentiation

People are bombarded by 1000s of choices everyday. This is the moment where we’ll figure out how you stand can out in the market.

Audience

Internal brand gives purpose to you and your team. It’s a guide for future direction, better decision making, and aligned actions.

Brand persona

Humans make emotional connections with brands, so we’ll find out how your brand should look and communicate to connect better.

What happens next?

You are ready to roll. Whether you’ll be working on creating a user experience for your app, brand identity for your service, or communication strategy, you are all set up with a strategic guide that helps you easily decide what to do.

But don’t take it from us

These are some of our clients who started thinking about their brand strategy at the very beginning.

Our brand’s pivotal moment came when we initiated our redesign with a brand strategy workshop. We believed we had a clear image of our brand, but Marija’s guidance revealed a vague silhouette. She helped define often-overlooked aspects, transforming our approach through engaging exercises and discussions. This workshop deepened our understanding of our brand, unearthing hidden strengths and untapped potential. With newfound clarity, we can now consistently communicate a more compelling and authentic brand image aligned with our business objectives, making us excited about our brand’s future.

Ivan Pantić | CEO of Cozzy
Moye Design’s process is structured into distinct stages, providing a streamlined approach to branding. Initially, they encourage you to share your ideas, rough concepts, and expectations. Following this, they engage in a collaborative branding workshop where you, as the product owner, can articulate your objectives, style preferences, and brand goals. Moye Design’s hands-on involvement throughout the process ensures that your brand reflects your vision and resonates with your target audience, empowering you to shape a brand that aligns seamlessly with your business objectives.

Diego Niño | CEO of Coders League
The guidance and expertise provided during the workshop, coupled with the hands-on involvement of the team, helped us dive deep into our brand’s core. We uncovered hidden strengths and a whole new level of clarity about what our brand truly represents. The collaborative nature of the workshop allowed us, as the client, to express our goals and expectations, and this input was not only welcomed but also instrumental in shaping our brand’s future. It’s evident that this workshop is a vital step in creating a tailored and effective brand deck that truly resonates with our target audience.

Mateja Mitrović | CEO of Reshi
When we started thinking about creating a new website for our company, the most important thing for us was to work with experienced professionals. That’s how, by recommendation, we arrived at Moye Design. Marija, who was with us during the entire journey through the creation of the website, helped us not only to verbally and visually present what our company does in the most colorful way but also to understand our WHY better. We are incredibly grateful to the whole team 🤗

Jadranka Čolaković | CEO of E2E
The brand strategy workshop by Moye Design was instrumental in shaping our vision. It helped us articulate our goals and expectations effectively. The result exceeded our expectations—a logo, visual identity, and website that perfectly represent our brand essence. We are thrilled with our brand’s new look and online presence, thanks to the workshop’s insights and holistic approach.

Roger Limacher | CEO of qSense
Moye Design’s role in reshaping Izinga’s brand identity has been nothing short of extraordinary. Their commitment to understanding our unique needs and translating them into a compelling visual language was impressive. The team at Moye Design led us through a journey of discovery, helping us to redefine and express our brand’s core values. The result was not just a new aesthetic but a brand identity that truly represents who we are and where we are going.

Vladana Durmanić | Co-Founder of Izinga

Still not sure? Take a sneak peak at a real example

Moye Design Brand Strategy Extract

Then it’s time we talk👇