Naming Your Business – How We Became Moye Design

a graphic collage showing 3 hands connecting puzzle pieces into an image of a light bulb

If you are in the process of naming your company, believe us—we feel you. Some time ago, Moye Design was a nameless little design team. But we knew we could do wonders, driven by our passion for all things digital and our desire to always stay ahead.

We created a business and an incredible multifunctional team of UX and UI designers and found great partners in the development and marketing sectors. We even had a few fun projects to work on. But then came a moment when we had to define it all with a name. But it was easier said than done.

Naming your business

Ok, we started with a Viber group of teammates and friends.

Everyone contributed, but the name that would define us turned out to be a pesky little bugger. It was constantly getting away from us. That’s when we finally realized it was time to pull out the big guns—a brainstorming session.

So, the five of us gathered in our founder Bojana’s apartment, equipped with pens, markers, paper, and a lot of beer and pizza. It was a relaxed atmosphere and a comfortable space for a brainstorming session, so all the conditions were satisfied.

A few naming techniques that helped us

We started without a direction, a word dump of raw ideas. We wrote down words that we thought could be fun names, but nothing stuck. Then, we tried writing down words from a thesaurus. We filled sheets and sheets of paper with words and a few drawings—because if Prince could do it, why not?

Trying different languages

Then we started translating words into other languages, and a few good ideas were hiding there. For every idea we liked, we Googled if a business with the same name existed and whether the domain was available.

At that time, Bojana had a thing where she would take things from people and say Moje! which means mine in our language. She also did that if someone would touch or try to pick up anything on her desk. It was a game that we were all playing eventually, an internal joke, and you could often hear someone randomly exclaiming Moje! during the day.

Changing the spelling

Somehow, we started playing with the word moje. First, we changed the spelling, adding y instead of j, and we decided it looked way cooler. Then, we realized that it consisted of the syllables of Bojana’s father’s nickname, and if you repeated the word fast, it sounded like you were calling him, which was another plus.

Check the meaning

We googled the word to ensure it had no weird meanings or definitions. To our surprise, we found out it actually meant a few really cool things. Moye is an idyllic little village in France. Moye is also a surname and a given name, and it means “With Royalty,” and that’s totally cool with us.

Moye Design was born

The more we searched and thought about it, the more we liked it.

After a few intense hours, exhausted and drained, we finally had a name we liked. Most importantly, Bojana liked it and felt it related to the brand and vision she had imagined for the team.

As we like to say, “moye” means “mine” in our language. That’s how proud we were of our brand-new design team—it meant we were doing our thing. The point is that we feel that everything around moye.design is our project, our mission, and every client we get is our partner.

Although moye.design is the product of years of creative work and experience by its team members, it was something new for all of us at that moment. Hopefully, the name we found for our business now reflects all of its different meanings in our work.

Written by Marija Jamandilovski (Brand and communication strategist)