Move the Chain – A platform for amplifying employee engagement and social impact

Project type

Web platform

Our role

UX and UI design

Industry

Non-profit

Duration

3 years

Introduction

Move the Chain is a platform designed to promote social giving by connecting corporations, employees, and non-profit organizations through charitable activities, donations, and challenges. Initially, the platform was focused on individual users, but during our collaboration, the project pivoted to target corporations and their employees alongside non-profits, creating a more structured system for corporate social responsibility (CSR).

Our team was tasked with redesigning the platform’s user experience (UX) and user interface (UI) to support this new corporate-focused direction while retaining its core mission of increasing social impact through charitable engagement.

Project overview

Original objective

When we began working with Move the Chain, the platform’s objective was to enable individuals to participate in community-driven charity challenges. The original design emphasized simplicity for individual users, allowing them to easily discover challenges, make donations, and share their contributions via social networks.

Pivot and new objectives

As the project evolved, the platform’s focus shifted to corporations and their employees. Additionally, non-profit organizations became vital participants, as corporations and employees could now choose to sponsor or donate to these organizations. The platform required a redesign to accommodate this new structure, introducing features that:

Catered to corporate needs, including management of employee participation in CSR activities.
Simplified the user journey for employees, helping them join company-sponsored initiatives.
Allowed non-profits to receive donations or sponsorships from corporate challenges.

Research and insights

Initial user research

Research and interviews were conducted by the Move the Chain team to gather insights from the original target audience, consisting mainly of individual users interested in community-based charity challenges. The insights provided information on user behavior, motivations, and challenges faced when using the platform. Key findings included:

Users struggled to find relevant challenges that aligned with their values.
There was a need for better tracking of individual contributions and impact.
Sharing personal progress with social networks was not as seamless as users had hoped.

Post-pivot research

Following the platform’s pivot, additional research was carried out by the Move the Chain team to understand the needs of corporations, employees, and non-profits. Our team used the gathered data to inform the redesign. This research revealed:

Design process

Early stage design

During the initial design phase, the platform was structured around individual users. The UX focused on facilitating easy discovery of charity challenges, participation, and social sharing. Visual design elements were vibrant and user-friendly, aimed at creating a sense of community and individual engagement.

Adaptations for corporate targeting

After the pivot, our design approach shifted significantly to accommodate the three distinct target profiles: corporations, employees, and non-profits.

Corporate dashboards:
A new corporate dashboard was designed, allowing administrators to create and manage challenges, track employee engagement, and produce CSR reports. The dashboard provided a top-down view of all active challenges, participation metrics, and donation tracking.

Employee experience:
The UX was streamlined for employees, focusing on simplicity and ease of use. New guided user flows were introduced to help employees quickly find and join corporate-sponsored challenges. Visual cues were added to make it easier to navigate through the platform, ensuring employees could contribute with minimal effort.