Move the Chain – Part 2

Non-profit profiles:
For non-profits, we created dedicated profiles where they could showcase their missions, track incoming donations, and provide updates on how the funds were being used. These profiles also allowed non-profits to engage with corporations, offering them opportunities for sponsorship or collaboration in charitable efforts.

Visual design:
The visual design balances professionalism with vibrant and welcoming elements to appeal to both corporate clients and non-profits. Bright colors and playful accents, such as the handwritten-style arrows and script fonts, create an approachable and engaging interface. These details add personality while ensuring the design remains structured and easy to navigate, blending a corporate-friendly aesthetic with a warm and inclusive feel.

Outcome and results

Before and after pivot

The platform’s original focus on individual users yielded moderate engagement, but the pivot to a corporate CSR tool led to significant improvements in user adoption and interaction. By accommodating the three distinct target profiles—corporations, employees, and non-profits—the platform expanded its reach and usability.

Key results

Increased corporate engagement:
Corporations began to adopt the platform for internal CSR activities, using the tools we designed to engage their workforce and track charitable contributions.
Improved employee participation:
Simplified workflows for employees reduced friction, leading to higher participation rates in corporate challenges. The streamlined user experience made it easier for employees to donate and join challenges, with a 50% reduction in time spent on challenge registration.
Non-profit involvement:
Non-profits benefited from their increased visibility on the platform. Their profiles allowed them to attract donations and sponsorships from corporations and employees, leading to stronger relationships and collaboration opportunities with the corporate sector.

Key learnings

Challenges in the pivot

Adapting the platform to cater to three different user groups—corporations, employees, and non-profits—posed significant design challenges. Each profile had its own distinct needs, and balancing these while maintaining a cohesive user experience required careful planning and multiple design iterations.

Corporate needs:
The complexity of corporate requirements, such as CSR tracking and employee engagement reporting, required us to design robust administrative tools without overcomplicating the interface.
Employee simplicity:
While corporations needed more control, employees required simplicity. We had to ensure that the interface remained easy for employees to navigate, avoiding any confusion between individual and corporate-driven challenges.
Non-profit visibility:
Non-profits needed clear and compelling profiles to showcase their impact and engage with potential sponsors, without overwhelming the corporate or employee experience.

Successful design shifts

The pivot introduced several successful design elements:

The corporate dashboards became essential in helping administrators manage employee engagement.
The simplified employee flow encouraged participation by reducing the complexity of joining challenges.
The integration of non-profit profiles added value by allowing organizations to attract corporate sponsorships and showcase their missions more effectively.

Conclusion

Our work with Move the Chain involved adapting the platform’s UX and UI to serve a completely new set of users—corporations, employees, and non-profits. By redesigning the platform’s architecture and visual design, we helped Move the Chain transition smoothly into the corporate social responsibility space. This pivot ultimately led to greater engagement, higher employee participation, and improved collaboration between corporations and non-profits, positioning Move the Chain as a valuable tool for CSR-driven organizations.